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Marketing

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3 Feb 2016

The Bot Baseline: Fraud in Digital Advertising

by Reinhold Clausjürgens | posted in: Marketing | 0

Programmatic Video Ads and Sourced Traffic Saw Dramatically Higher Bot Rates in 2015 The war on fraud in digital advertising … Read More

ANA, Digital Advertising, Fraud, TAG, White Ops
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3 Mar 2015

Email Marketing Revisited

by Reinhold Clausjürgens | posted in: Marketing | 0

Email marketing is dead! There are too many restrictions on sending out vast amounts of emails to attract potential customers … Read More

Email Marketing
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12 Feb 2015

The Science of Sensory Marketing

by Reinhold Clausjürgens | posted in: Marketing | 0

In an article about “The Science of Sensory Marketing” the Harvard Business Review points out that “Every consumer company should … Read More

Five Senses, Harvard Business Review, Marketing, Sensory, Serres

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