The Science of Sensory Marketing

In an article about “The Science of Sensory Marketing” the Harvard Business Review points out that “Every consumer company should be thinking about design in a holistic way, using the senses to help create and intensify brand personalities that consumers will cherish and remember.“[1]

If you are interested in learning more about the interaction of our Five Senses read the book “Les cinq sens. Philosophie des corps mêlés”[2–4] by French philosopher Michel Serres[5].

[1] “The Science of Sensory Marketing,” Harvard Business Review. [Online]. Available: [Accessed: 12-Feb-2015].

[2] M. Serres, Les cinq sens. Philosophie des corps mêlés. Paris: Editions Grasset et Fasquelle, 1985.

[3] M. Serres, The Five Senses: A Philosophy of Mingled Bodies. London ; New York: Bloomsbury Academic, 2009.

[4] M. Serres, Die fünf Sinne. Eine Philosophie der Gemenge und Gemische. Frankfurt/M.: Suhrkamp, 1998.

[5] “Michel Serres – Wikipedia, the free encyclopedia.” [Online]. Available: [Accessed: 12-Feb-2015].