The Bot Baseline: Fraud in Digital Advertising
Programmatic Video Ads and Sourced Traffic Saw Dramatically Higher Bot Rates in 2015 The war on fraud in digital advertising … Read More
Email Marketing Revisited
Email marketing is dead! There are too many restrictions on sending out vast amounts of emails to attract potential customers … Read More
The Science of Sensory Marketing
In an article about “The Science of Sensory Marketing” the Harvard Business Review points out that “Every consumer company should … Read More